Advertising structure



Dec. 22 1925.

.M. R. CHESNEY AD"'ERTI SING STRUCTURE Filed Aug. 5, 1925 W V m M M C o M Patented Dec. 22, 1925.

MADISON-n.- onnsnny, or Los meme, CALIFO N A.

ADVERTISING'ST'RUCTURE. d i

Applicationfiled Au gust 3;1325. sens-1m. 47,8 10. r

To. all whomz't may concern: i I- Be it; known. that. I, MamsoN R. Cnnsnnr, a citizen of the United States, residing at, Los Angeles, in. the county of; Los Angeles and State of California, have invented oer-- tain new and. useful Improvementsin-Advertising Structures, of which the; following is a specification. i I

This invention relates to an advertising structure and it has for its object to provide an article made wholly of pasteboard, cardboard, or the like, constructed in such manner as to fold into small compass for shipment, and adapted, when distended, to present a structure of such rigidity as to adapt it to act after the mannerof an arm which may be attached to a wall, door jamb, win,

dow jamb or the like, and which will project outwardly from its point of support in such manner as to display any desired ad vertising matter, carried thereby.

Further objects and advantages of the invention will be set forth in the detailed description which follows.

In the accompanying drawing:

Fig. 1 is a perspective view of one form of advertising device illustrating one embodiment of the invention.

Fig. 2 is a'plan View thereof in distended form.

' Fig. 3 is a plan view in collapsed position.

Fig. 4: is a transverse vertical sectional view upon line 14 of Fig. 1 and Fig. 5 is a sectional view showing the parts in collapsed position.

Like numerals designate corresponding parts in all of the figuresof the drawing.

In the particular embodiment of the invention which I have chosen for purposes of illustration, the main display section con sists of a pair of discs, 5 and 6, which may bear any suitable matter to be advertised as indicated at 7. The disc 6 is provided with a tab-like extension 8, preferably in-' tegrally connected at 9 to a corresponding tab-like extension 10, of the disc 5. Integral bellows-like portions, 11 and 12, project from the upper and lower edges, respectively, of an arm extension 13, by which the disc 6 is carried. An arm portion 14;, extends rearwardly from the disc 5- and is pasted at its upper and lower edges to'fiaps 15 and 16 which constitute the terminals of 11 and 12, are extended at their rear ends to'formsemi-circular flaps, 17f

are scored as; at, 19 and 20,2111. alignmentwith the scoring betweenthe two webs-which; con stitute} the bellows .11' and 12.-Thus,; these flaps are adapted to be folded along with the bellows so that the whole structure may be brought; to the, collapsed position,.-illustrated in Fig. 3. When. inithisi, posi-tion i-t is substantially flat and large numbers of these advertising devices may be packed in to a very small space for shipment. When distended to the position ill ustrated in Fig.

l, the flaps, 17 V and 18, serve to receive tacks,

nails or other fastening devices, indicated at 21, and by which the structure, as a whole, may be supported from a wall,-door jamb,

.window jamb or the like and will extend rigidly and laterally therefrom, displaying to the public whatever advertising matter may be formed upon the arm portions, 13 and 14: or the discs 5 and 6. The holding of the flaps, 17 and 18, against folding, by

the tacks '21, prevents collapse of the bellows and causes the distended arm portion to present substantially a rectangle in cross section.

While, for convenience in illustration, I have shown the members 5 and Gas of disclike formation, it is to be understood that the invention is not limited in this respect since these parts may be of any shape and may be cut out to represent objects of all sorts and kinds, such as bottles, cans, packages or,

Other pictorial illustrations. An article of this character when printed in many and attractive colors, presents an advertising medium of high efficiency. It is therefore to be understood that the invention is not limited to the precise construction set forth but that it includes within its purview whatever changes fairly come within either the terms or the spirit of the appended claims. Having described my invention, what I claim is 1. An advertising device of the character outer ends to constitute the display portions and united at their outer ends, and outwardly of said display portions, collapsible bellows-like portions uniting the flat side pieces along their longitudinal edges from the enlarged portions 'to the inner end of,

the arm, and integral securing flaps atthe" inner end of the arm which serve, when secured to a" support to hold the bellows-like sections'in distended position and to support the structure, as a whole from itsinner end and in a position Where it extends rigidly and laterally from said support.

2. An advertising device of the character described formed wholly of pasteboard' and consisting of two pieces of pasteb'oard united along their longitudinal edges by scored bellows-like portions, saidbelloWs-like portions having integral scored securing fiapsat their rear ends which, when secured to a support,

4. A structure asrecited'in claim 2, wherein said two pieces of pasteboard are en- "described formed of pasteboard and comprising a collapsible arm portion consisting of two flaps, side pieces, enlarged adjacent their outer ends to constitute the display portions and united at theirouter ends, said side pieces being united by collapsible bellows-like portions, integral with one of said side pieces, said bellows-like portions carryingintegral securing flaps at their rear ends. In testimony whereof I aflix' my signature. -MADISON R. CHESNEY; 

